Group Head Digital Planning

We are looking for a Group Head – Digital Planning based out of Mumbai with an experience in branding and performance campaigns who will be responsible for end-to-end client campaign management from strategy development, curating media plans and ott deployment basics, managing large OTT deals.

Job Responsibilities :

• Prepare digital specific media plans for the client on the basis of the integrated media planning brief shared by the Business team
• Work closely with the Business team to understand the brand objectives and budgets in order to define a digital approach in line with the overall communication strategy and budgets
• Suggest a strategic digital approach to the client basis audience, category, competition and learnings to ensure successful outcomes
• Guide the team and provide direction on campaign planning, implementation and delivery
• Handle client queries and proactively address ad hoc requests related to digital media plan implementation
• Partner with Business team for review, ideation and revision of digital media plans on an ongoing basis
• Conduct regular reviews and share reports with Brand Managers on ongoing campaign as well as post campaign analysis
• Work on integrated pitches through cross functional team work and collaboration
• Responsible for internal reviews and reporting on campaign performance and resourcing of talent on campaigns.▪
• Stay in touch with selective vendors to explore new ideas, gain industry insights and drive long term partnerships that can benefit our clients
• Promote OMG proprietary tools to clients and look for new opportunities to add value to existing client brands through innovative ideas
• Stay abreast with latest developments and best practices in the area of digital media communication
• Participate in industry awards and forums to build awareness and recognition for brand OMG India.

Skills :

• Bachelor’s degree in Marketing, Business, or related field.
• 4+ years of experience in digital planning/integrated planning.
• Strong hands-on experience in:
• Google Ads, Meta Business Manager
• DV360 / Programmatic platforms
• Proficiency in OTT Platforms – Amazon, Jiohotsar, Zee5 etc.
• Strong analytical and problem-solving skills.
• Advanced Excel & PowerPoint skills.
• Strong communication and presentation abilities.

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