Role Overview
We are seeking a strategic and execution-oriented Brand Marketing professional to lead brand
positioning, digital strategy, corporate communication, and cross-functional marketing initiatives.
The role requires strong planning ability, clarity in communication, and data-backed
decision-making.
Key Responsibilities
1. Brand Strategy & Planning
● Define and refine brand positioning aligned with business objectives
● Develop and execute Go-To-Market (GTM) strategies for new services
● Build Annual Operating Plans (AOPs) and define marketing OKRs
● Maintain brand consistency across all communication channels
● Support long-term brand architecture and service narratives
2. Corporate Communication & Executive Branding
● Develop pitch decks, corporate presentations, and leadership communication material
● Drive executive thought leadership initiatives
● Lead Digital PR and press release strategy
● Ensure clarity and consistency in messaging frameworks
3. Digital Marketing & Performance Alignment
● Oversee website strategy and ensure alignment with SEO and conversion goals
● Manage social media platforms (LinkedIn, YouTube, etc.)
● Coordinate performance marketing initiatives (SEO, SEM, paid campaigns)
● Improve website UI/UX in collaboration with design and tech teams
4. Content & Campaign Management
● Develop structured content strategy aligned with business goals
● Plan and execute webinars, video marketing, and digital campaigns
● Align brand campaigns with measurable lead-generation outcomes
● Leverage technology and AI tools to streamline content workflows
5. Cross-Functional & Stakeholder Management
● Work closely with sales, product, and leadership teams for aligned messaging
● Coordinate with agencies, creative partners, and vendors
● Ensure timely and structured execution of marketing initiatives
6. Reporting & Analytics
● Track brand and marketing KPIs
● Analyze performance data to optimize campaigns
● Present structured reports and insights to management
Required Skills & Experience
● 8–12 years of experience in Branding and Digital Marketing
● Strong understanding of SEO, SEM, SMM, Email Marketing, and PR
● Experience in GTM strategy and marketing automation
● Ability to build structured presentations and executive communication
● Familiarity with CRM systems and analytics tools
● Strong coordination and stakeholder management skills
● Clear, structured, and data-oriented approach to marketing
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