Admissions Outreach Coordinator (Kerala)

Job Title: Manager – Admissions (Kerala Region)

Reporting to: Head – Admissions

Job Location: Kerala (Field Role)

Roles and Responsibilities:

1. Regional Outreach & Strategy

• Develop and execute a comprehensive student outreach strategy specifically for the Kerala market to meet enrollment targets.
• Leverage deep cultural knowledge of Kerala to tailor messaging and counseling approaches for students and parents.
• Identify high-potential districts, schools, and junior colleges for focused recruitment drives.
• Track and analyze regional education trends, competitor activities, and parent preferences.
• Prepare weekly and monthly reports on lead generation, conversion rates, and market feedback.

2. Student & Parent Counseling

• Conduct personalized counseling sessions in fluent Malayalam and English to guide students toward the right academic programs.
• Address queries regarding course curricula, placements, scholarships, and campus life at GITAM's campuses (Visakhapatnam, Hyderabad, Bengaluru).
• Organize and lead parent meetings to build trust and clarify the value proposition of a GITAM degree.
• Guide students through the application, document verification, and admission confirmation process.

3. School & Channel Partner Relationship

• Build and nurture long-term relationships with Principals, Career Counselors, and Teachers across Kerala.
• Manage and train a network of channel partners (educational consultants and agents) to ensure quality lead generation.
• Coordinate with schools to schedule career fairs, seminars, and campus visits.
• Monitor partner performance and ensure compliance with university admission policies.

4. Events & Seminars

• Plan and execute outreach events including school assemblies, educational exhibitions, and town-hall style counseling sessions in major Kerala cities (TVM, Kochi, Kozhikode, Thrissur, etc.).
• Represent GITAM at state-level educational fairs and higher education summits.
• Coordinate with the central marketing team to ensure availability of Malayalam collateral and region-specific messaging.

5. Documentation & Compliance

• Maintain detailed records of all student interactions, applications, and follow-ups in the university CRM.
• Ensure all admissions documentation complies with university guidelines and statutory requirements.
• Support students with visa documentation (if applicable) and pre-arrival formalities.

6. Market Intelligence & Feedback

• Gather feedback from students and parents regarding program preferences, fee structures, and concerns.
• Provide regular inputs to the central admissions team on pricing, scholarship adjustments, and new program launches suited for Kerala students.
• Monitor regional entrance exam trends (KEAM, etc.) and align outreach efforts accordingly.

Additional Responsibilities:

• Lead digital outreach initiatives for the Kerala region, including Malayalam webinars and social media engagement.
• Coordinate with the alumni team to involve GITAM alumni based in Kerala for testimonials and networking events.
• Support the central team during peak admission seasons with on-ground helpdesk management at strategic locations.
• Conduct training sessions for new team members or channel partners on GITAM's program offerings and admission processes.
• Assist in the onboarding process for admitted students, ensuring a smooth transition from enrollment to campus arrival.
• Represent the university at government and educational policy forums within the state.

Qualifications & Experience:

• Education: Bachelor's degree (any discipline); MBA preferred.
• Experience: 6–12 years of experience in student recruitment, educational counseling, or regional sales within the education sector.
• Language: Must be a native Malayalam speaker with fluency in English and Hindi (desirable).
• Regional Knowledge: Deep understanding of Kerala's academic calendar, syllabus patterns (State/CBSE/ICSE), and cultural sensitivities.
• Track Record: Proven track record of achieving enrollment targets in the Kerala region.
• Soft Skills: Excellent interpersonal, presentation, and negotiation skills.
• Travel: Willingness to travel extensively across Kerala.

…