Organization: Tractor Auction
Position: Relationship Manager
Department: Business Development / Marketplace Supply Acquisition
Reporting To: Founder / Operations Head
Relationship Manager _ Andhrapradesh, Telangana, Tamilnadu, Karnataka, Kerala, Maharashtra, Madhyapradesh, Chattishgarh, Odissa, West Bengal, Uttarpradesh, Haryana, Punjab, Gujarat, Assam and Rajasthan.
1. Primary Objective
The Relationship Manager will be responsible for sourcing used tractors and unsold tractor inventory from various industry participants and onboarding them onto the Tractor Auction online auction platform. The role requires field visits, relationship building, inventory sourcing, and seller/buyer coordination.
2. Key Responsibilities
A. Tractor Inventory Sourcing
Identify and acquire unsold or used tractor inventory for listing on the auction platform.
Target Sources:
Tractor dealerships
Used tractor dealers
Tractor brokers
Tractor mechanics and repair workshops
Farmers with resale tractors
Tractor fleet operators
OEM regional/state retail managers
Bank/NBFC recovery & collection teams
Tractor finance companies
Asset repossession agents
Tasks:
Conduct daily field visits to potential partners.
Identify unsold stock / repossessed tractors / used tractors.
Collect tractor details, images, condition reports, ownership documents.
Upload tractor inventory to the auction portal.
Maintain database of potential sellers.
B. Dealer & Industry Relationship Management
Build and maintain long-term relationships with industry stakeholders.
Stakeholders include:
Tractor dealers
Used tractor traders
Brokers
Mechanics
OEM state retail heads
Bank/NBFC asset recovery teams
Responsibilities:
Maintain regular visits and follow-ups.
Educate partners about benefits of the auction platform model.
Ensure continuous inventory flow to the portal.
Negotiate listing terms with sellers.
C. Seller Onboarding & Support
Register sellers on the auction portal.
Collect required documentation:
RC copy
Owner ID proof
Tractor details
Location
Photos
Assist sellers in price expectations and reserve pricing.
Ensure accurate listing information.
D. Buyer Relationship Management
Assist buyers during auctions.
Resolve buyer queries regarding:
Tractor condition
Location
Documents
Auction rules
Facilitate communication between buyers and sellers.
Support transaction completion.
E. Issue Resolution
Handle operational issues including:
Buyer complaints
Seller disputes
Document mismatches
Auction participation issues
Delivery coordination issues
Ensure smooth deal closure.
F. Auction Operations Support
Coordinate with internal team to ensure tractors are properly listed before auction.
Ensure photos and details meet platform standards.
Monitor auctions involving sourced inventory.
Coordinate post-auction seller-buyer communication.
G. Market Intelligence
Collect ground-level insights such as:
Tractor demand trends
Price benchmarks
Competitor marketplaces
Dealer unsold inventory trends
Repossession volumes from banks
Report insights weekly.
3. Daily Field Activities
Typical daily routine may include:
Visit 5–10 tractor dealers
Visit mechanic workshops
Meet used tractor brokers
Meet bank recovery managers
Capture tractor details & photos
Upload inventory to platform
Follow up with existing sellers
4. Performance Metrics (KPIs)
The Relationship Manager will be evaluated on:
KPI Target
New sellers onboarded Monthly
Tractors sourced Weekly
Inventory uploaded Monthly
Successful auction sales Monthly
Dealer partnerships created Quarterly
Buyer satisfaction Ongoing
5. Required Skills
Industry Knowledge
Tractor market understanding
Knowledge of used tractor pricing
Understanding of tractor brands and models
Relationship Skills
Dealer relationship management
Negotiation skills
Field networking
Technical Skills
Basic mobile app usage
Uploading inventory on website/app
Taking proper tractor photos
Basic documentation handling
6. Preferred Background
Ideal candidates may come from:
Tractor dealership sales
Tractor finance companies
Used tractor trading
Agricultural equipment sales
Rural business development
Experience:
2–5 years in tractor / agri equipment ecosystem
7. Travel Requirements
Extensive field travel
Coverage of assigned district/state
Dealer and bank visits required regularly
8. Tools Provided
Company may provide:
Mobile app for inventory upload
CRM access
Field travel reimbursement
Seller onboarding kit
9. Success Profile
A successful Relationship Manager will:
Build strong dealer network
Maintain continuous tractor inventory supply
Ensure smooth buyer-seller transactions
Grow regional marketplace liquidity
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