Marketing Business Development Executive

Position: Executive – Marketing & Business Development

Location: Ahmedabad

Department: Marketing & B.D.

Salary Range + other Benefits: CTC – up to 3.84 LPA + Mediclaim + personal accidental insurance + paid Leaves+ P.F.

Key Responsibilities:

Lead Generation and Qualification:

• Source and qualify potential sales leads from various databases and tools (e.g., LinkedIn, Sales Navigator, Google, website).
• Conduct thorough research to identify target companies and potential clients.
• Evaluate leads based on BANT criteria (Budget, Authority, Need, and Timeline) and transition qualified leads to sales representatives.

Outbound Sales:

• Initiate and manage outbound sales efforts through emails, calls, and messages.
• Personalize outreach and continuously follow up with potential leads to nurture relationships and drive conversions.

Data Analysis and CRM Management:

• Utilize data tools to gather and analyze data for lead generation.
• Log interactions, track lead status, and maintain accurate records in the CRM system.
• Create and review metrics and reports to identify areas for improvement and adjust strategies accordingly.

Qualifications:

• Bachelor’s degree in business, Marketing, Sales, or a related field/MBA in marketing.
• Proven experience in lead generation, outbound sales, and sales development.
• Excellent communication and relationship-building skills.
• Strong organizational skills and attention to detail.
• Ability to work independently and as part of a team.
• Leadership potential and experience managing or mentoring junior team members.

Skills and Traits:

• Proactive and results oriented.
• Excellent research and data analysis abilities.
• Strong interpersonal skills for building rapport with potential clients.
• Effective communicator through various channels.
• Organized and detail-oriented with a focus on data accuracy.
• Adaptive and capable of adjusting strategies based on data and feedback.

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