About the company:
House of Aadyaa is a design house located in Pune, India that specializes in creating trendy designs rooted in Indian origin. The company initially started as a hobby and grew into a formal business venture that now offers a pure silver collection and operates through an exclusive studio and back-office to support global online orders. With over 430,000 followers across 90 countries, House of Aadyaa is dedicated to delivering best-in-class products to customers worldwide.
Role Overview
This is a full-time on-site role for a Senior / Lead Graphic Designer at House of Aadyaa in Pune. You will be at the forefront of shaping our brand’s visual identity across all customer touchpoints. In a D2C environment, design is not just about aesthetics — it directly impacts engagement, conversion, and revenue. You will work closely with marketing, content, and product teams to create compelling, high-performing creatives.
Responsibilities
- Conceptualize and design creatives for:
- Website banners, landing pages, and product storytelling
- Performance marketing ads (Meta & Google)
- Emailers, push notifications, and WhatsApp creatives
- Social media posts, reels covers, and campaign assets
- Translate marketing briefs into visually compelling creatives aligned with brand identity
- Collaborate with the performance marketing team to design conversion-focused ad creatives
- Work on seasonal campaigns, product launches, and sale campaigns (festive, drops, etc.)
- Maintain brand consistency across all platforms and continuously evolve visual language
- Work closely with photographers/videographers to ensure high-quality content output
- Optimize designs based on performance data (CTR, engagement, conversions)
Qualifications
- 2 – 5 years of experience in graphic design (preferably in D2C/e-commerce)
- Strong portfolio demonstrating performance-driven and brand-led work
- Proficiency in Adobe Photoshop, Illustrator, After Effects (Premiere Pro is a plus)
- Understanding of consumer psychology and visual storytelling
- Ability to work in a fast-paced, high-ownership environment
What Success Looks Like
- Creatives that drive higher engagement and conversion rates
- Strong, consistent, and recognizable brand identity
- Faster turnaround with high-quality output
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