Role Objective
We are looking for a Sr. SEO Strategist & Execution Lead who can revive, scale, and future-proof organic growth. The role requires strong ownership in improving rankings for website and others high-intent product keywords, while also building visibility across AI-driven search ecosystems such as Google AI Mode and ChatGPT.
This is not just an execution role — it is a strategic growth role with accountability for traffic, rankings, and AI discoverability.
Key Responsibilities
· Define and execute end-to-end SEO strategy
· Improve stagnant keyword rankings and organic growth
· Lead keyword research, clustering, and mapping
· Optimize product, category, and content pages
· Resolve technical SEO issues and improve site health
· Develop AI SEO strategies for ChatGPT, Google AI, and other platforms
· Build topical authority and manage blog strategy
· Drive high-quality backlink and authority-building campaigns
· Track performance and deliver weekly/monthly reports
KPIs / Success Metrics
· Growth in keyword rankings (Top 10)
· Increase in organic traffic and conversions
· Improvement in AI visibility and brand mentions
· Content performance and engagement metrics
· Technical SEO health improvements
Required Skills & Expertise
· 5–8 years of eCommerce SEO experience
· Strong knowledge of SEO tools (SEMrush, GA4, GSC, Screaming Frog)
· Experience with Magento or large-scale websites
· Understanding of AI search and LLM-based platforms
· Basic knowledge of HTML/CSS
Ideal Candidate Profile
· Strategic thinker with execution capability
· Strong analytical and problem-solving skills
· Experience in handling stagnant SEO performance
· Interest in AI-driven search evolution
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