Company: OSAA by Adarsh

Apply on Partner’s Website

Location: Kolkata

Job Description:

Vaayu is a premium D2C brand in a post–PMF, pre-scale phase

Key Responsibilities

Growth, Performance & Online Business

Own and scale paid acquisition across Meta & Google with full budget responsibility.
End to End execution of performance marketing, CRO, CAC, ROAS, LTV, and contribution margins.
Build and manage a structured creative testing framework (hooks, formats, messaging).
Scale revenue profitably across Vaayu’s D2C website and marketplaces.
Track performance dashboards and translate insights into action.

Brand Strategy & Positioning

Develop and execute integrated brand and marketing strategies aligned with Vaayu’s premium fashion positioning.
Ensure consistent brand storytelling across digital, retail, and campaign touchpoints.
Strengthen Vaayu’s presence in the luxury & contemporary fashion ecosystem.

Digital Marketing & E-commerce

Content Strategy & Communication

Influencer partnerships, creator-led growth, and ad content strategy with performance-driven creative frameworks
Support retail store launches and in-store marketing initiatives.
Align offline efforts with digital growth goals.

Experience & Requirements

5–9 years of experience in D2C growth, performance marketing, or fashion/luxury marketing.
Proven experience scaling high-AOV D2C brands and owning paid media budgets.
Strong understanding of Meta & Google Ads, creative testing, and performance analytics.
Deep knowledge of fashion branding, digital storytelling, and online business models.
Strategic thinker with strong execution ability and data-driven mindset.
Comfortable operating in a fast-moving, founder-led environment.

Strong fit if you’ve scaled high-AOV D2C brands and owned budgets.

Share your CV + a short note on what you’ve scaled and owned –

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Posted: February 17th, 2026