Job Description: Performance Marketing & E-commerce Growth Manager
Location: Thane
Industry: Luxury Fashion / Couture / Premium Retail
Role Objective
To drive profitable online revenue growth through performance marketing, conversion optimisation, and data-led e-commerce strategies.
This role is for someone who understands that digital marketing is not about traffic —
it’s about scalable, measurable revenue.
Key Responsibilities1️⃣ Performance Marketing (Paid Ads)
• Plan, launch & scale Meta and Google ad campaigns
• Optimise ROAS, CPA & CAC
• Manage daily/monthly ad budgets
• Build retargeting & acquisition funnels
• Test creatives, audiences & hooks
2️⃣ E-commerce Revenue Growth
• Improve website conversion rate (CRO)
• Optimise landing & product pages
• Reduce cart abandonment
• Increase Average Order Value (AOV)
• Analyse funnel leakage & fix drop-offs
3️⃣ Campaign Strategy
• Plan revenue-focused sales campaigns
• Coordinate product launches & offers
• Build high-converting promotional funnels
• Develop retention & remarketing flows
4️⃣ Data & Analytics
• Monitor performance dashboards
• Track CAC, LTV, ROAS & MER
• Generate weekly/monthly reports
• Identify scale & optimisation opportunities
5️⃣ Cross-Functional Coordination
Work closely with:
• Founder / Management
• Creative & content team
• Web developer
• CRM / retention team
• Inventory & merchandising
Required Skills & Experience
✔ 3–6+ years in performance marketing / e-commerce growth
✔ Strong Meta Ads & Google Ads expertise
✔ Deep understanding of ROAS, CAC, CPA
✔ Experience scaling profitable campaigns
✔ Conversion Rate Optimisation (CRO) knowledge
✔ Analytical & ROI-driven mindset
✔ Experience in fashion / luxury / premium retail preferred
Key KPIs
• ROAS (Return on Ad Spend)
• Revenue Growth
• CAC (Customer Acquisition Cost)
• Conversion Rate
• AOV (Average Order Value)
• CPA / CPL Efficiency
• Funnel Performance
What Success Looks Like
⭐ Predictable & scalable revenue
⭐ Profitable ad performance
⭐ Improved conversion rates
⭐ Strong campaign ROI
⭐ Reduced acquisition costs
Compensation
Salary Range: ₹8 – ₹15 LPA (based on expertise & track record)
+ Performance Incentives (Revenue / ROAS linked)
Who Should Apply
Someone who:
✨ Thinks like a revenue owner
✨ Obsesses over numbers & profitability
✨ Understands funnels & psychology
✨ Can scale without burning budgets
…