Campaign Manager

Job Summary:

We are seeking a skilled and experienced Consumer Campaign Manager to join our team. The personal loan Campaign Manager will be responsible for developing and executing effective marketing campaigns that promote our personal loans products to individual customers. The ideal candidate should have excellent communication and organizational skills, be able to multitask and manage competing priorities, and have a passion for delivering results that resonate with consumers.

Desired Skills:

• Develop and execute marketing campaigns that resonate with individual customers and align with company goals and objectives
• Well versed with marketing channels like Affiliate, RCS, SMS and WhatsApp marketing
• Collaborate with cross-functional teams (Product / Sales / Call-center) to ensure campaign success
• Analyze campaign data and adjust strategies as necessary to improve campaign performance and customer engagement
• Develop and maintain campaign budgets and timelines
• Identify and communicate campaign performance metrics and progress to stakeholders, with a focus on how campaigns are driving consumer behavior
• Research and stay up to date on industry trends and best practices to continually improve campaign effectiveness for the consumer market Analytical approach + Data-Driven Thought Process + Optimization mindset
• Strong PPT and Excel skills as well as data analysis & problem-solving abilities.
• Core understanding of conversions tracking (Customer Acquisition Cost)

Requirements:

• Bachelor’s degree in marketing, business administration, or related field
• 3-5 years of experience in campaign management or a related field, with a focus on consumer marketing
• Excellent communication and interpersonal skills, with an ability to connect with individual consumers
• Ability to multitask and manage competing priorities, while keeping the consumer at the forefront of all campaigns
• Experience with digital marketing channels and platforms that resonate with individual consumers
• Understanding of campaign analytics and reporting tools for the consumer market
• Knowledge of industry best practices and trends for the consumer market

Preferred Qualifications:

• Master’s degree in marketing or business administration
• Experience in B2C marketing, with a focus on individual consumer behavior
• Familiarity with marketing automation tools that cater to individual consumers

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