Growth Marketing Manager

About Thrive

We work with DTC founders to scale revenue through performance marketing. Our focus is simple: drive efficient growth, improve unit economics, and build systems that scale.

About the Role

We’re hiring a Growth Marketing Manager (Full-Time Remote) to own acquisition end to end. This is a hands-on role focused on building and scaling both paid growth channels in a lean, fast-moving environment.

You’ll be responsible for executing across channels, owning performance, and continuously improving results through testing, iteration, and strong fundamentals. You’ll work directly with the founder and operate with a high level of ownership and accountability.

What You’ll Do

• Own acquisition performance end to end across paid and organic channels
• Plan, launch, and optimize campaigns across Meta, Google (Search and YouTube), and TikTok
• Manage and grow organic social channels with a clear focus on performance and consistency
• Handle campaign setup, budgets, optimization, and performance tracking
• Own the creative process end to end: sourcing from internal libraries, identifying gaps, leveraging stock, and building a strong creative pipeline
• Write clear, performance-driven briefs and ad copy, and work closely with editors to bring concepts to life
• Drive rapid creative testing aligned with platform algorithms to identify and scale winning concepts
• Build a strong test → measure → learn loop across channels
• Pull and analyze data from tools like GA and Search Console to understand user behavior and improve performance
• Own tracking and measurement: ensure pixels, conversion tracking, and event flows are always accurate and functioning
• Troubleshoot and resolve tracking issues proactively
• Manage budgets with a clear focus on efficiency and contribution to P&L
• Work directly with the founder to align on priorities, performance, and growth strategy
• Stay current with platform changes, trends, and best practices

Who You Are

• 4–6+ years of experience in growth or performance marketing with ownership of acquisition. Must have eCommerce experience.
• Strong hands-on experience with Meta, Google Ads, YouTube, and TikTok; Amazon experience is a plus
• Proven ability to scale acquisition while maintaining CAC targets
• Strong creative instinct with a clear understanding of what drives performance across formats and channels
• Experienced in building and managing high-volume creative testing workflows
• Comfortable owning the full creative cycle, from ideation and briefing to execution and in-platform testing
• Strong understanding of analytics tools (GA, Search Console) and how to translate data into actionable insights
• Comfortable owning tracking setup and troubleshooting (pixels, events, attribution flows)
• Comfortable operating independently in a lean environment with minimal oversight
• Detail-oriented, execution-focused, and highly accountable
• Motivated by ownership, impact, and building something from the ground up

…