Performance Marketing Manager (shopify brands)

Job Location: Chalakudy, Kerala (Accomodation provided)

Key Responsibilities:

• Plan, execute, and optimize ad campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, and other platforms.
• Manage a minimum monthly ad spend of ₹2L+ in ecommerce and ₹1L+ in lead generation campaigns.
• Analyze performance data to improve ROAS, CPL, and CPA.
• Perform A/B testing on creatives, copies, targeting, and landing pages.
• Collaborate with creative, content, and dev teams to ensure alignment.
• Maintain proper tracking using UTM parameters, pixel setup, and GTM.
• Provide clear reports with actionable insights.

Must-Have Requirements:

• Minimum 2 years of hands-on experience in running paid ads on Meta and Google.
• Proven track record of handling:
• ₹2L+ monthly spend in ecommerce.
• ₹1L+ monthly spend in lead generation.
• Strong command of Shopify analytics and performance attribution.
• Good communication skills — written and verbal.
• Familiarity with tools like Google Analytics, Google Tag Manager, and Google Data Studio.

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