Senior Brand Trials Executive

Title: Senior Brand Trials Executive

Function: Marketing

Key Accountabilities:

• Drive Brand User Trials in Off Trade & On Trade: Lead brand & touchpoint strategy to deliver new user trials targets on key brands in off trade and on trade. Work closely with external partners, agencies & internal stakeholders to set up the program.
• Engagement metrics: Monitor and analyze key program engagement metrics such as adoption, repeat rates, VPO & MS uplift and user preference follow up.
• Business Rigour and Analysis: Track the impact of trial program activities on the number of new incremental users acquired, repeat purchases, and overall brand health shift.
• Partner Management and Engagement: Evaluate partners (Swiggy, District etc) , internal sales teams & agencies to deliver the best returns on investment for the brand trials program. Engage with them to ensure all program execution metrics are delivered.
• Brand perception and reputation: Conduct brand perception surveys and monitor online sentiment to gauge the impact of brand trials initiatives on brand image and reputation.
• Innovation and creativity: Raise the bar on the level of innovation and creativity in brand trials campaigns through driving technology, new partnerships and methods in delivering BIC trials.
• Reporting and Business Reviews : Have a regular cadence of business impact management and monitoring the progress of the program. Generate regular reports and present for business review.

Education Qualification: Desired but not mandatory Qualification: Master’s in business administration

Desired experience

• Proven experience in brand activation or marketing roles.
• Strong understanding of consumer behavior and market dynamics.
• Excellent project management and organizational skills.
• Creative thinking and problem-solving abilities.
• Strong communication and interpersonal skills.
• Ability to work effectively in a fast-paced and dynamic environment.
• Proficiency in using marketing tools and software.
• 5+ Years of work experience.

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