Social Media Manager

Role Overview

We are looking for a dynamic and creative Social Media Manager to lead and grow our digital presence across platforms. The ideal candidate will be a strategic thinker with hands-on experience in content creation, campaign management, analytics, and team leadership.

Qualification & Experience:

• A bachelor’s degree in marketing, communications, public relations, business, or a related field is often preferred.
• Minimum of 6 years of related field work experience, preferably with private University or Education sector.
• In-depth understanding of social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.
• Familiarity with various social media platforms and their respective best practices.

Key Responsibilities

• Create unique, engaging content for all university social media platforms and manage audience engagement
• Develop creative, innovative content for scheduled posts to strengthen brand messaging
• Align social media communication with advertising, branding, and quarterly/seasonal goals
• Lead and manage the social media team, including copywriters and content creators
• Audit and analyze social media performance, including digital ad spends and ROI
• Track and evaluate social media campaigns to optimize performance and impact
• Collaborate with internal departments on campaigns, launches, and brand initiatives
• Monitor competitors’ social media activity and prepare analytical reports

HR Department (Non-Teaching)

SGT University

(Shree Guru Gobind Singh Tricentenary University) Gurgaon-Badli Road, Budhera,

Gurugram, Haryana – 122505

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