Job Description – Sales Executive (Mumbai)
About Sarya Holdings:
Sarya Holdings is a leading FMCG distributor and brand-building partner operating across India, UAE, and KSA. We specialize in connecting global brands with regional markets through strong distribution networks, strategic marketing, and seamless logistics.
With state-of-the-art facilities and a reliable supply chain, we ensure quality execution while supporting brand growth through collaboration and innovation.
Job Purpose:
To support sales growth by executing market activities, maintaining distributor relationships, ensuring visibility, collecting data, and achieving monthly sales targets under the supervision of the Sales Manager. The role requires strong market execution skills, data reporting discipline, and an understanding of FMCG sales channels.
Key Responsibilities:
1. Sales & Target Achievement
• Achieve monthly and quarterly sales targets for assigned territories and product categories.
• Execute sales plans and ensure product availability in all designated outlets.
• Develop and maintain strong relationships with key customers and channel partners.
2. Distributor (WD) Coordination
• Work closely with distributors to ensure timely secondary billing and stock replenishment.
• Collect weekly sales and stock data from distributors and share accurate reports with the Sales Manager.
• Assist in the preparation of debit/credit notes and coordinate with finance for payment reconciliation.
3. Market Execution & Visibility
• Ensure in-store visibility as per company standards, including proper display and planogram implementation.
• Coordinate with marketing and trade teams for installation of visibility elements like wobblers, danglers, and shelf strips.
• Regularly audit stores to ensure product placement and visibility compliance.
4. Data Reporting & Analysis
• Update and maintain sales data on a daily basis through SFA (Sales Force Automation) system.
• Analyze primary and secondary sales data to identify issues and share field insights with the manager.
• Ensure data accuracy and timely submission of reports.
5. New Product Launch Support
• Support the launch of new products by ensuring placement and sampling execution in the market.
• Monitor initial offtake, track customer response, and provide feedback to the team.
6. Supply Chain Coordination
• Coordinate with distributors and supply chain teams to ensure product availability.
• Assist in resolving delivery or billing issues faced by distributors or customers.
7. Team Collaboration
• Work closely with the Sales Manager and marketing teams to achieve business objectives.
• Share market feedback, competitor updates, and suggestions for improvement.
Key Skills & Competencies
• Proficiency in MS Excel (VLOOKUP, Pivot Tables, basic reporting)
• Basic understanding of SFA (Sales Force Automation) tools
• Strong communication and coordination skills
• Knowledge of FMCG sales operations – Modern Trade, Regional Modern Trade, and General Trade
• Ability to manage distributor relationships effectively
• Good analytical, reporting, and follow-up skills
• Result-oriented mindset and ability to work under pressure
Qualifications & Experience
• Graduate in Business, Marketing, or related field
• 2–4 years of experience in FMCG Sales
• Experience in Modern Trade or Regional Modern Trade preferred
• Basic knowledge of distributor management and sales reporting tools
Please Note: We are looking for immediate joiners.
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