RESPONSIBILITIES
• 2+ years of Experience with SEO industry programs, such as Google Analytics or Adobe Analytics • Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills
• Comfortable analyzing high volumes of data on a daily basis
• Familiarity with WordPress or other content management systems
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus
REQUIRED SKILLS
The ideal candidate will possess a broad experience in Web and Mobile application development that will include:
• Develop optimization strategies that increase the company’s search engine results rankings
• Research SEO keywords to use throughout the company’s website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Efficiently communicate with other marketing professionals to align goals
• Collaborate with others within the marketing department to manage SEO strategy
• Write compelling and high-quality website content, including blog posts and page descriptions
• Update content and website links for maximum optimization and search engine rankings
• Two to three years of experience in successfully developing and executing SEO campaigns
• Understanding of search engine algorithms and ranking methods
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