About Our Client
This opportunity is with a Tier 1 Global FMCG firm
Job Description
MEASUREMENT STRATEGY & DATA INTEGRITY:
· Define and drive the overall Group measurement and effectiveness program
· Ensure data integrity and methodology is accurate, consistent, and reliable across all media platform testing and measurementCOLLABORATION & PERFORMANCE:
· Work closely with internal teams, especially CMI, to ensure marketing planning is data-driven and aligned with overall objectives, leveraging insights
Monitor key performance indicators to guide decision-making and enhance future campaignsCONTINUOUS IMPROVEMENT & INSIGHTS:
Provide actionable insights from MMMs (mixed media measurement),
Stay updated on the latest measurement tools and methodologies
The Successful Applicant
A successful Media Measurement Lead should have:Must Haves:
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