Shopify and Email Marketer (B2B E-Commerce)

Experience: 2–4 Years (Hands-on, Shopify-focused)

Location: Remote / Hybrid

Industry: Ecommerce / Fashion / D2C / Wholesale

Role Overview

We are looking for a Shopify Ecommerce Specialist with strong technical and commercial experience to own, optimise, and scale our Shopify store. You will be responsible for performance, conversion, automation, and integrations across the ecommerce ecosystem.

Key Responsibilities:Advanced Shopify Management

• Own end-to-end Shopify store operations (catalogues, collections, pricing, variants, bulk edits)
• Manage advanced Shopify apps (subscriptions, bundles, upsells, B2B pricing, wholesale apps)
• Implement Shopify B2B / Wholesale features, trade accounts, and gated pricing
• Handle Shopify migrations, upgrades, and feature rollouts
• Ensure inventory sync, order flows, and fulfilment logic are accurate

Conversion & Performance Optimisation

• Analyse funnel drop-offs and optimise product pages, collections, and checkout
• Improve AOV via bundles, cross-sells, and cart optimisation
• Improve visual hierarchy and mobile UX
• Monitor site speed, errors, and technical SEO fundamentals

Email & Lifecycle Marketing (Advanced)

• Build and optimise email flows (abandoned cart, browse abandonment, post-purchase, win-back)
• Segment customers based on behaviour, geography, and order value
• Run campaign calendars aligned with product drops and seasonal sales
• Integrate email marketing deeply with Shopify data (Klaviyo preferred)

Analytics & Reporting

• Track and report on key metrics
• Use Shopify analytics + GA4 to identify growth opportunities
• Support forecasting for stock, launches, and promotions

Required Skills & Experience

• 2–4 years of advanced Shopify experience (not basic)
• Strong understanding of Shopify Liquid basics, apps, and workflows
• Experience with Shopify Plus or B2B features (preferred)
• Hands-on experience with Mailchimp or similar email platforms
• Proven ability to optimise conversion rates and performance
• Comfortable working independently and owning ecommerce outcomes

Nice to Have (Strong Plus)

• Experience in fashion, modestwear, or wholesale ecommerce
• Understanding of international ecommerce (multi-currency, shipping, duties)
• Exposure to Meta / Google Ads landing page optimisation
• Experience working with warehouses or fulfilment partners

Why This Role

• Full ownership of a growing Shopify ecosystem
• Opportunity to scale a global ecommerce & wholesale brand
• Direct impact on revenue and customer experience

…