Brand Manager

• Task and Functions: –

• Act as the custodian of marketing support across all verticals (online and offline) for two premium brands, ensuring consistent brand experience.
• Strategize brand-appropriate marketing plans and oversee their execution in collaboration with sales teams to drive business growth.
• Conduct market analysis and competitor mapping, staying up-to-date with industry trends and delivering actionable insights to sales and marketing teams.
• Maintain and analyze consumer data to enhance targeted marketing strategies and campaigns.
• Plan, execute, and manage marketing campaigns across multiple channels including social media, WhatsApp, email marketing, and online marketplaces, in alignment with the Digital Marketing Team.
• Monitor, measure, and report the performance of marketing campaigns, providing insights to optimize effectiveness and ROI. Ensure all communications, campaigns, and collateral consistently reflect brand values, aesthetics, and positioning.
• Collaborate with cross-functional teams including R&D, Sales, and Merchandising to support product launches and promotional initiatives.
• Manage marketing budgets effectively, prioritizing initiatives to maximize impact and deliver measurable results.
• Build and maintain relationships with external agencies, partners, and vendors to strengthen brand presence.

Key duties & responsibilities:

• Develop and implement brand strategies and marketing plans for D-Tan.
• Oversee product portfolio, lifecycle management, and new product launches.
• Coordinate with offline (salon) and online teams for promotions and campaigns.
• Monitor market trends, competitor activity, and customer feedback.
• Manage budgets and ensure ROI on brand initiatives.
• Work with sales and merchandising teams to drive sales performance.
• Researching, staying up to date on trends, gathering points of communication for different brands, to give creative input.
• Revenue and market share growth of D-Tan brand.
• Strong marketing, analytical, and brand management skills.

Education: PGDM, MBA

• Experience: 3 to 5 years
• Salary range : 10 to 13LPA

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