About the Role
:
● The SEO Analyst is responsible to support and execute SEO plans. The incumbent will report to the Manager – Asst. SEO & E-commerce Manager. The incumbent will have to work as part of a multi-functional team and this involves collaboration with the internal team and external stakeholders.
Job Responsibilities:
● Perform keyword research and competitive analysis
● Understand and implement technical SEO audits and changes
● Execute on-page optimizations
● Implement changes in content management systems (CMS)
● Devise and execute methods to track, report, analyze and improve SEO performance
● Collaborate with content writers and other in-house marketing teams
● Collaborate with developers and product teams to implement necessary features and changes
● Develop new SEO tests and strategies
● Present and communicate SEO strategies and projects to clients and internal stakeholders
● Serve as the key SEO expert/advocate
● Stay up to date with the latest SEO trends, strategies and algorithm changes
Role Type / Key working relationships:
● Individual Contributor
● Internal team
● External stakeholders
Requirements
Key Result Areas:
● Keyword research and competitive analysis
● Technical SEO Audits
● Changes in Content Management Systems
● New SEO tests and strategies
Competencies (Skills essential to the role):
● Analytical skills
● Attention to details
● Strong Interpersonal Skills
● Ability to think creatively
● Problem Solving
Educational Qualification / Other Requirement:
● 2+ years of experience working in SEO
● A good understanding of SEO best practices
● Passion for SEO and Internet marketing
● Experience with SEO tools including Google Search Console, Google Analytics, etc
● Ability to create, justify, communicate and implement SEO strategies across teams
● Data-driven and analytical mindset
Benefits
What can you expect from RPCI?
➔ Our values lie at the core of our mission and vision. We believe that it’s our people who
make our company what it is. We believe in:
● Safety
● Integrity
● Innovation
● Learning & Development
● Open & Transparent
● Performance Orientation
…