Manager D2C & Influencer Mrktg: International Business

Role Overview

This role will be responsible for driving customer acquisition, engagement, and revenue growth through owned D2C channels and influencer-led marketing. This role sits at the intersection of performance marketing, creator partnerships, content, and commerce, and is critical to scaling brand presence and sales across digital platforms for Sports Nutrition, Beauty, and Health & Wellness categories.

Key Responsibilities

D2C Performance Marketing

• Own and optimize D2C growth across paid social, search, and affiliate channels
• Manage full-funnel performance including acquisition, conversion, and retention
• Optimize landing pages, CRO, offers, bundles, and checkout experience
• Track and improve CAC, ROAS, AOV, LTV, and conversion rates

Influencer & Creator Marketing

• Plan and execute influencer strategies across Instagram, YouTube, TikTok, and emerging platforms
• Identify, onboard, and manage creators, athletes, fitness experts, and beauty influencers
• Drive performance-led influencer campaigns including affiliate links, codes, and live commerce
• Ensure influencer content aligns with brand guidelines and compliance norms

Content & Campaign Execution

• Collaborate with creative teams to develop high-performing ad creatives and UGC
• Execute product launches, seasonal campaigns, and promotional calendars
• Repurpose influencer content for paid ads and D2C channels

Data, Analytics & Optimization

• Monitor campaign performance and creator ROI on a daily/weekly basis
• Build reports and insights to optimize spend, creatives, and creator mix
• Test new formats, platforms, and growth experiments

Cross-Functional Collaboration

• Work closely with Brand, Marketplace, CRM, and Supply Chain teams
• Coordinate with agencies, influencer managers, and production partners
• Support inventory planning by aligning demand forecasts with campaigns

Mandatory Qualifications

• 4–7 years of experience in D2C performance marketing and influencer marketing
• Hands-on experience managing paid media budgets and influencer campaigns
• Experience in Sports Nutrition, Beauty, or Health & Wellness categories
• Strong understanding of creator economics, affiliate models, and UGC

Preferred Qualifications

• Experience scaling D2C brands with influencer-led growth
• Familiarity with tools like Meta Ads Manager, Google Ads, GA4, Shopify, influencer platforms
• Exposure to social commerce or live commerce is a plus

Key Skills & Competencies

• Performance-driven and data-oriented mindset
• Strong influencer relationship and negotiation skills
• Creative judgment with an eye for high-performing content
• Excellent communication and execution abilities
• Ability to operate in a fast-paced, growth-stage environment

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