Marketing Head, Luxury Brand / Real Estate / Lifestyle (Bangalore, India)

Company: Amethyst Partners
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Job Description:

India   12th February 2026

A premium lifestyle-led organisation is seeking a strategic and commercially driven Head of Marketing to lead brand strategy, project marketing launches, and integrated marketing execution. This leadership role will oversee end-to-end marketing strategy, PR and media engagement, digital marketing, and team development, while partnering closely with commercial and project teams.

Key Responsibilities

  • Define and execute overall marketing strategy, brand positioning, and go-to-market plans.
  • Lead end-to-end marketing for project launches, ensuring alignment with commercial and sales goals.
  • Oversee development and execution of integrated campaigns across digital, PR, media, and events.
  • Drive brand consistency and premium customer experience across all channels and touchpoints.
  • Manage marketing budgets, track ROI, and optimise cost efficiency across campaigns.
  • Partner closely with sales and leadership teams to support revenue and growth objectives.
  • Lead PR strategy, media relationships, and brand visibility initiatives.
  • Oversee digital marketing, content strategy, social media, and website performance.
  • Establish marketing performance metrics, reporting frameworks, and brand health tracking.
  • Build, mentor, and lead a high-performing marketing team with clear KPIs and development plans.
  • Coordinate with internal stakeholders and external agencies to ensure high-quality campaign delivery.
  • Drive continuous improvement through market insights, competitor benchmarking, and innovation initiatives.

Key Requirements

  • Bachelor’s degree in Marketing, Business, or related field (MBA preferred)

  • 10+Years of experience in lifestyle, fashion, high-end automobile, hospitality, retail, or reputed marketing agencies

  • International exposure (isn’t a must, but an advantage)

  • Experience leading marketing teams

  • Strong executive presence and brand sensibility suited for a luxury business

  • Strategic Thinking with Commercial Acumen and Ownership Mindset

Posted: February 18th, 2026