Digital Marketing Lead

Company: Ideas to Impacts
Apply for the Digital Marketing Lead
Location: Pune
Job Description:

Job Description

About the Role

We are hiring a Digital Marketing Lead who will take complete ownership of our digital marketing initiatives. This role requires hands-on execution, strategic thinking, confidence in leading client pitch discussions, and the ability to guide a marketing team as we grow.

You will be accountable for driving measurable business outcomes through structured and performance-focused digital initiatives.


Will Be Responsible For

  • Leading and executing digital marketing campaigns across relevant platforms

  • Defining content strategy and overseeing creative output, including graphics and brand communication

  • Driving digital initiatives aligned with business growth objectives

  • Leading presales efforts and handling client pitch meetings

  • Managing multiple campaigns or brands simultaneously

  • Analyzing campaign performance and implementing data-driven improvements

  • Reviewing team deliverables to maintain quality and consistency

  • Partnering with leadership to shape marketing direction and execution priorities

Requirements

Must Have

  • 4–6 years of hands-on Digital Marketing experience.

  • Demonstrated ownership of campaigns from planning through optimization.

  • Experience leading or presenting in client pitch meetings.

  • Ability to manage multiple campaigns or brands concurrently.

  • Strong understanding of content strategy and creative coordination.

  • Ability to interpret performance metrics and drive measurable improvements.

  • Leadership exposure through mentoring, reviewing, or guiding team members.

  • Strong communication and presentation skills.

  • Strong sense of accountability and ownership.


Ideal Candidate

  • Takes initiative and works independently.

  • Confident in leading discussions and influencing decisions.

  • Comfortable operating in a fast-paced, growth-oriented environment.

  • Balances strategic thinking with hands-on execution.

  • Motivated to build and strengthen a marketing function.

Benefits

  • High ownership role with direct impact on business outcomes.

  • Opportunity to build and shape the marketing function.

  • Exposure to client-facing strategy and pitch discussions.

  • Collaborative and growth-focused work environment.

  • Scope to expand responsibilities as the function scales.

  • RequirementsMust Have 4–6 years of hands-on Digital Marketing experience. Demonstrated ownership of campaigns from planning through optimization. Experience leading or presenting in client pitch meetings. Ability to manage multiple campaigns or brands concurrently. Strong understanding of content strategy and creative coordination. Ability to interpret performance metrics and drive measurable improvements. Leadership exposure through mentoring, reviewing, or guiding team members. Strong communication and presentation skills. Strong sense of accountability and ownership. Ideal Candidate Takes initiative and works independently. Confident in leading discussions and influencing decisions. Comfortable operating in a fast-paced, growth-oriented environment. Balances strategic thinking with hands-on execution. Motivated to build and strengthen a marketing function….

    Posted: February 22nd, 2026