Performance Marketing Manager

Key Responsibilities

• Plan, execute, and optimize CPL (Cost Per Lead) campaigns across:
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads (if B2B)
• Generate high-quality leads within target CPL benchmarks.
• Create and optimize landing pages for lead generation (using tools like WordPress, Webflow, Unbounce, etc.).
• Conduct A/B testing on ads, creatives, and landing pages to improve conversion rates.
• Set up and manage tracking using:
• Google Analytics
• Google Tag Manager
• Meta Pixel
• Conversion tracking tools
• Monitor daily campaign performance and prepare weekly/monthly performance reports.
• Work closely with the content and design team for ad creatives and campaign strategy.
• Improve ROI and reduce cost per acquisition (CPA).
• Identify new growth opportunities and scaling strategies.

Required Skills & Qualifications

5+ years of experience in Performance Marketing.

• Proven experience running CPL campaigns and achieving lead targets.
• Hands-on experience with:
• Google Ads
• Meta Ads Manager
• Landing page creation & optimization
• Strong understanding of:
• Conversion funnels
• Retargeting strategies
• Audience segmentation
• Knowledge of CRO (Conversion Rate Optimization).
• Basic understanding of SEO is a plus.
• Analytical mindset with data-driven decision-making ability.

KPIs

• Cost Per Lead (CPL)
• Conversion Rate
• Return on Ad Spend (ROAS)
• Lead Quality & Volume
• Campaign ROI

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