Content Lead

Role Overview

The Content Lead will be responsible for shaping and executing the brand’s content strategy across ad films, social media, website, and performance campaigns. You will lead the creative direction while ensuring alignment with growth and revenue objectives.

Key Responsibilities

• Develop and execute end-to-end content strategy for digital & D2C channels
• Lead creative ideation for ad films, performance ads, and brand campaigns
• Plan and manage monthly content calendars across platforms
• Oversee scriptwriting, video concepts, and campaign storytelling
• Collaborate closely with Performance Marketing, Design, and D2C teams
• Optimize content based on performance metrics (CTR, ROAS, engagement)
• Ensure strong brand consistency across all touchpoints
• Identify and leverage trending content formats (UGC, testimonial, problem-solution ads, etc.)
• Build and mentor the internal creative team

Requirements

• 3–6 years of experience in content strategy / creative leadership
• Strong understanding of D2C and performance marketing content
• Experience in skincare / beauty / FMCG preferred
• Ability to balance brand storytelling with ROI-focused execution
• Strong leadership and project management skills
• Portfolio showcasing performance-driven content (mandatory)

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