Company Description
Fork Media Group is an independent digital solutions company that specializes in Native Advertising and Performance Marketing. With a focus on innovation, we leverage data-driven intelligence to help brands and publishers connect with the right audiences across various platforms. Headquartered in Mumbai, we have a global presence with offices in Delhi, Bangalore, UAE, Singapore, and Indonesia. Fork Media owns notable platforms such as Rappio, Inuxu, and publications including Hauterfly, Mashable India & GCC, Curly Tales India & GCC, IGN India, and Ask Men India.
Key Responsibilities
Ideation and Conceptualization: Drive the creative process for developing innovative
branded content and brand solutions that align with client objectives and market trends. Global Client Focus: Serve as the primary ideation spoc for Dubai-based clients (CT and
Mash briefs), understanding their unique market nuances and business needs. Strategic Problem Solving: Translate complex client briefs into compelling and effective
brand solutions decks. Cross-Functional Collaboration: Work closely with sales, production, and other teams
to ensure seamless execution of conceptualized solutions. Market Trend Analysis: Stay abreast of the latest trends in branded content, digital
marketing, and consumer behavior to inform and elevate ideation. Presentation and Pitching: Develop and deliver persuasive concepts. Support India Sales (as needed): Provide ideation and conceptualization support for
India Sales based on business requirements.
Key Requirements
Experience: 5-9years of dedicated experience in ideation and conceptualization within
branded content or brand solutions. Global Client Exposure: Proven track record of working with and understanding the
needs of global clients. Creative Acumen: Strong portfolio demonstrating innovative and effective branded
content ideas and executed campaigns. Strategic Thinking: Ability to connect creative concepts with business objectives and
market realities.
Communication Skills: Excellent verbal and written communication skills, with the
ability to articulate complex ideas clearly and concisely.
Collaboration: Demonstrated ability to work effectively in a team-oriented, fast-paced
environment.
Adaptability: Capacity to adapt to evolving client needs and market dynamics.
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