Job Title
Senior Social Media Manager – US Market (Instagram, TikTok & Paid Growth)
Company
PackTHC.com – US-based Cannabis Packaging Brand
Location
Remote / Hybrid (India-based candidates working on US market)
Salary
₹14,00,000 per annum (CTC)
(Fixed for the right profile; performance-based growth)
Experience Required
Minimum 4+ years (Mandatory)
(Candidates below this will not be considered)
Role Summary
PackTHC is seeking a Senior Social Media Manager with deep expertise in Instagram, TikTok, and paid social growth for the US market. This is a strategy + execution + leadership role, not a basic posting job.
You will own all major social media platforms end-to-end driving growth, managing Meta Ads, leading content direction, and leveraging trends to build brand authority and conversions in the US cannabis-adjacent space.
Key ResponsibilitiesSocial Media Strategy & Ownership
- Own and manage Instagram, TikTok, and all major social media platforms end-to-end
- Develop and execute a US-market-focused social media growth strategy
- Drive brand awareness, engagement, traffic, and conversions
- Ensure platform-specific content strategies (Reels, TikTok, Shorts, Stories)
Instagram & TikTok Expertise (Core Requirement)
- Expert in Instagram and TikTok growth mechanics
- Leverage trends, audios, formats, hooks, and timing to maximize reach
- Create and guide high-performing short-form video strategies
- Understand US audience behavior and content consumption patterns
Paid Social & Meta Ads (Mandatory)
- Plan, execute, and optimize Meta Ads (Instagram & Facebook)
- Manage full-funnel campaigns: Awareness → Engagement → Conversions
- Analyze and optimize CTR, CPM, CPC, ROAS, and creative performance
- Ensure compliance with platform policies for cannabis-adjacent brands
Content Direction & Team Guidance
- Lead and guide designers, editors, and content creators
- Provide clear creative briefs, content direction, and feedback
- Maintain brand tone, visual consistency, and messaging
- Convert trends into brand-safe, conversion-focused content
Analytics, Reporting & Optimization
- Track and analyze platform performance weekly and monthly
- Identify what’s working, what’s not, and why
- Continuously optimize content and ads based on data and insights
- Share actionable growth recommendations with leadership
Mandatory Requirements (Non-Negotiable)
- 4+ years of hands-on experience in social media management
- Expert-level mastery of Instagram & TikTok
- Proven experience managing all major social media platforms
- Strong expertise in Meta Ads & paid social performance
- Solid understanding of US market, trends, and audience behavior
- Ability to work independently with full ownership and accountability
- Experience in DTC, eCommerce, or brand-led businesses
Good to Have (Strong Advantage)
- Experience with US cannabis / CBD / cannabis-adjacent brands
- Knowledge of Shopify, DTC funnels, and social commerce
- Influencer marketing and creator collaboration experience
- Familiarity with content compliance and ad restrictions
Why Join PackTHC
- Work with a fast-scaling US brand
- High ownership and strategic decision-making power
- Competitive salary for senior talent
- Creative freedom backed by performance expectations
- Direct impact on brand growth and revenue
…