Brand Marketing Manager

Brand Marketing Manager

Role Overview:

As the Brand Marketing Manager at Puretech Digital, you will play a critical role in shaping, strengthening, and consistently communicating the Puretech‘s brand both externally and internally.

This role goes beyond traditional brand marketing and includes close collaboration with the People & Culture team to drive impactful internal communications, employer branding initiatives, and PR narratives that reflect our culture, values, and growth journey.

You will be responsible for building a cohesive brand presence across digital platforms, social media, internal communications, PR initiatives, awards, and content ecosystems.

Experience Required: 3–5 years

Key Responsibilities:

• Develop and execute strategic brand marketing initiatives to enhance Puretech Digital’s brand awareness, credibility, and market positioning.
• Partner closely with the People & Culture team to draft and manage internal communications, employer branding content, culture narratives, and people-centric campaigns.
• Own and manage PR initiatives, including press releases, media outreach, brand storytelling, and external brand communications.
• Lead social media strategy and execution, including content creation, community engagement, and performance tracking across platforms.
• Identify and manage opportunities for industry recognition, including awards submissions, nominations, and participation.
• Curate and manage content across all digital touchpoints—website, blogs, case studies, thought leadership pieces, employer branding assets, and marketing collateral.
• Collaborate cross-functionally with SEO, Growth Marketing, Creative, and People & Culture teams to ensure consistent brand messaging and alignment.
• Track, analyze, and report on key performance indicators (KPIs) to evaluate the effectiveness of brand and PR initiatives.
• Stay updated on industry trends, market movements, and competitor positioning to continuously evolve brand strategy.

Qualifications:

• Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.
• 3–5+ years of hands-on experience in brand marketing, PR, social media management, and content creation.
• Strong written and verbal communication skills with the ability to translate brand values into compelling narratives.
• Experience collaborating with internal stakeholders, especially HR / People & Culture teams, for internal and employer branding communications.
• Proficiency in digital marketing tools, analytics platforms, and social media management tools.
• Exceptional attention to detail, creativity, and a strong sense of brand aesthetics and storytelling

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