Assistant Manager – Employer Branding

Key Responsibilities:

• Able to develop and execute employer branding strategies/activities to attract top talent and enhance employee engagement.
• Execute internal communications plan and work with teams to ensure internal brand campaign success
• Define social media calendars including drafting post copies, usage of hashtags, scheduling and reporting
• Monitor and analyze social media performance metrics to optimize campaigns and track ROI.
• Understand all employee review sites like Glassdoor, indeed, Ambition Box etc.
• Collaborate with internal stakeholders to align employer branding initiatives with overall business objectives.
• Be able to organize and execute on-ground activities like recruitment events, employer branding workshops, and employee engagement programs.
• Prepare regular reports and presentations on employer branding activities and their impact on talent acquisition and retention.

Qualifications:

• Bachelors degree in marketing, Communications, Human Resources, or a related field.
• 8+ years of experience in marketing communications, internal communications, social media marketing, and related roles.
• Experience in recruitment marketing is an advantage.
• Proven track record of successfully executing employer branding initiatives and campaigns.
• In-depth knowledge of social media channels, analytics tools, and reporting metrics.
• Excellent written and verbal communication skills with a flair for content creation and storytelling.
• Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Experience in organizing and managing on-ground and online activities and campaigns.
• Self-motivated with a proactive attitude and the ability to work independently and part of a team.

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