Position : Marketing Manager
Segment : Rheumatology / Ortho
Location : Mumbai (Malad)
Experience :
Essential : 8 to 9 years
Desirable : 9 to 12 years
Minimum 1 year experience as a Marketing Manager
Preferred speciality : Rheumat / Ortho
Role:
- Coordinating for all marketing activities of assigned portfolio along with a team of Product Managers and Sales force.
- Analyzing market opportunities to expand business ventures.
- Representation of Ipca in market place via conference participations/Dr activities etc.
- Customer Relation Management.
- Coordination and management of events for internal field force.
- Formulation of Strategies and their timely implementation
- Profitability-
– To balance investments across the portfolio to enhance its value
– To monitor and control budgets, expenses to ensure E/S maximization
– To identify investments that can be made across a portfolio of products to increase its value
- Enhancing Market Share-
– To focus and orient the team towards enhancing the market share of the brands to gain leadership.
– To increase the Market share of the regions in the covered market
- Increasing Prescription Share and Prescriber base-To focus on key brands to gain Leadership in Prescription base and prescriber base.
- Strategic Planning & Orientation-
– To build the key brands and promote aggressively the growth drivers and new products.
– To orient the entire sales and marketing towards brands and brand power.
Key Responsibilities:
- Portfolio management
- Team management
- Improving Profit margins for the organization through strategic innovations.
- Inter departmental Coordination
Functional Knowledge / Skills:
General
- Scientific updating
- Analyzing market realities and identifying the missing links
- Team Management
- Critical thinking-To bring logic and reason to create solutions or approaches for transforming from Good to Great in our business practices
Specialized
- Communication: Verbal and Written
- Data Analysis
- Coordination with all departments
- Leadership/Time Management
Please share resume at neha.jaybhaye@ipca.com
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