Role: Senior GTM & Product Launch Manager – AI SaaS Platforms
Location: Cochin (Kochi), Kerala
We are seeking a GTM & Product Launch Owner to lead the end-to-end commercialisation of our AI/LLM-powered SaaS platforms (HRMS, ATS, ERP, Compliance systems). This role goes beyond outreach or marketing execution.
We are specifically targeting candidates from early-stage or AI SaaS companies who have built GTM engines from scratch and driven real revenue outcomes.
Core Responsibilities
Product Launch & Commercialisation Ownership
- Own end-to-end GTM strategy for new AI SaaS products.
- Design and execute beta programmes and early adopter initiatives.
- Convert early traction into paying customers.
- Define and validate pricing tiers and packaging models.
- Establish repeatable GTM motions for scaling.
- Continuously refine product-market fit based on customer feedback.
Revenue, Pipeline & Enterprise Sales Ownership
- Own pipeline and revenue targets for the new platform.
- Directly participate in enterprise demos, discovery calls, proposals, and negotiations.
- Support founder-led sales motions in early-stage enterprise deals.
- Drive improvements in conversion metrics (Lead → Demo → Pilot → Paid).
- Build predictable revenue generation mechanisms aligned with growth targets.
B2B GTM Strategy & Market Positioning
- Design and execute GTM strategies for AI-driven HRMS, ATS, ERP, and compliance platforms.
- Own stakeholder outreach to CHROs, HR Heads, TA Leaders, CFOs, Compliance Heads, CIOs, CTOs, and CXOs.
- Develop segment-specific messaging for enterprise, mid-market, and compliance-heavy industries.
- Align product positioning with enterprise buying behaviour.
LinkedIn, Video & Design for Marketing
- Oversee and guide creation and scheduling of LinkedIn content (text posts, visuals, carousels) aligned with GTM campaigns.
- Define and review short-form B2B marketing videos for product explainers, demos, and thought leadership.
- Ensure creation of effective marketing creatives such as banners, thumbnails, posters, and reels.
- Support and scale founder-led, leadership, and product-led content to build brand credibility and reach.
(Hands-on execution expected initially; strategic ownership as the team scales.)
AI / LLM Product Positioning
- Translate AI/LLM backend capabilities into:
Clear business and compliance value.
Explainable, responsible, and governance-safe messaging.
ROI-driven narratives for enterprise decision-makers.
- Collaborate closely with Product and Engineering teams to incorporate market feedback into roadmap and positioning.
- Ensure responsible AI positioning aligned with enterprise governance standards.
Founder-Led & Thought Leadership Marketing
- Drive AI thought leadership across LinkedIn and industry forums.
- Support webinars, product demos, executive roundtables, and launch campaigns.
- Build authority positioning for AI adoption in HR, ERP, and compliance ecosystems.
Tools, Analytics & Reporting
- Use and guide teams on tools such as Canva, Figma, CapCut, and basic Adobe tools for design and video creation.
- Work with marketing and outreach platforms including: HubSpot, Mailchimp, Zoho, Google Analytics, and similar tools.
- Track and analyse engagement metrics, leads, ABM account activity, and campaign performance.
- Maintain structured content calendars, GTM trackers, and performance dashboards.
- Use data-driven insights to optimise messaging, acquisition channels, pricing validation, and ROI.
Required Experience & Qualifications
- 6–10 years in B2B SaaS GTM, Product Marketing, Growth, or Commercial roles.
- Mandatory: Proven experience launching a new SaaS product (0 → 1 or early-stage scale)
- Experience acquiring first 10–50 customers.
- Experience defining pricing and packaging for SaaS products.
- Demonstrated pipeline and revenue ownership.
- Direct participation in enterprise demos and deal cycles.
- Strong understanding of AI/LLM enterprise positioning.
- Experience in early-stage or AI-first SaaS environments preferred.
…