Job DescriptionUGC Content Creator & Scriptwriter
Employment Type: Full-Time
Work Mode: In-Office
Location: Gurugram
Turn Social Media Trends into Ads That SellMission of the Role
Create high-performing UGC-style video ads for Meta (Instagram & Facebook) and YouTube that drive engagement, retention, and conversions.
About the Role
Are you a content creator who lives and breathes social media trends? Do you love breaking down why certain ads go viral and others don’t?
We’re looking for a UGC Content Creator & Scriptwriter who will take end-to-end ownership of performance-driven video ads — from trend research and scripting to casting, production, and optimization. You’ll work closely with editors, freelancers, and internal teams to produce ads that scale.
Key Responsibilities1. Research & Insights
- Research UGC, viral, and winning ad trends across Meta & YouTube
- Analyze consumer psychology through content audits, interviews, and Gen AI tools
- Identify high-performing hooks, patterns, and formats
2. Scriptwriting
- Write compelling, conversion-focused UGC scripts
- Create strong hooks within the first 3 seconds
- Maintain high retention through storytelling and pacing
3. Casting & Collaboration
- Shortlist and coordinate with UGC creators / actors
- Collaborate with freelancers and casting agencies
4. Production
- Shoot UGC-style ads using mobile phones or professional setups
- Ensure raw footage aligns with creative vision and platform specs
5. Editing & Creative Direction
- Create detailed briefs for editors
- Share mockups using tools like Canva to visualize ad concepts
- Ensure final creatives align with scripts and performance goals
6. Performance Tracking & Optimization
- Track ad performance (CTR, Hook Rate, Hold Rate, ROAS)
- Iterate and optimize creatives based on data and insights
What Will Help You Win in This Role
- Deep curiosity to understand consumer behavior & intent
- Strong creative instincts paired with a performance mindset
- Ability to build high-retention, scroll-stopping hooks
- End-to-end ownership mindset — think like a founder
- Comfort working fast in a high-impact, performance-driven environment
Requirements
- Strong portfolio showcasing UGC content & ad scripting
- Deep understanding of viral & UGC-style content
- Solid knowledge of social platforms and ad formats
- Education: No bar
- Age: No bar
Interested candidates can share their portfolio at:
eshita.singh@planetspark.in
…