· Responsible formeeting the agreed and committed topline plans for the year foreach category / brands and beating marketgrowthobjectives
· Drive top-line,market share and bottom-line targets for thedivision
· Accountable forbudgeting, business planning, sales forceorganization
· Maintainingcontrol of operating budget, delivering on both top line andbottomline
· Direct marketingand sales activities to ensure that short and long range salesvolumes and projects areachieved
· Collaboratingwith product development team to implement product modifications orimprovements of productline
· Life cyclemanagement which anticipates and serves a customer need / solutionapproach forbrands
· Conduct researchas per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly.Undertake feasibility analysis/ market research for newopportunities.
· Develop andimplement Annual Operating Plan for brandportfolio
· Undertakefieldwork to captureinsights
· Effectivelycollaborate with sales team and cross functional stakeholders forbuy-in of strategies to internal customers and ensure strongimplementation of designedstrategies
· Actively driveengagement with sales team – conduct CSM and other sales meetings
· Ensure qualityand timely delivery/execution of campaigncollaterals/inputs/activities to fieldforce.
Effectivelycoordinate with other functional areas within organization e.g.Medical, Training, Promo team, SupplyChain, Financeetc.
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