CTC: 5.40 -10.00 LPA (Including Variables)
Location: Gurgaon (On-site)
Experience: 5 to 7 Years
COMPANY OVERVIEW
Purple Sketch is looking for a dynamic, high-energy Business Development Lead to spearhead our growth engine. As an integrated agency, we bridge the gap between digital innovation and physical experiences. We need a leader who can translate our diverse service suite—from digital marketing to offline experiential activations—into winning pitches and long-term client partnerships.
This is a high-impact role where you will own the entire sales lifecycle, build a high-performing team, and play a pivotal role in shaping the agency’s revenue roadmap.
Key Responsibilities :
1. Strategic Growth & Forecasting
- Revenue Roadmap: Design and execute a comprehensive annual business development strategy.
- Data-Driven Forecasting: Create and manage rigorous annual, quarterly, and monthly sales forecasts to ensure predictable growth.
- Market Intelligence: Identify emerging trends in both the digital and offline marketing landscapes to position Purple Sketch ahead of competitors.
2. End-to-End Sales Management
- Pipeline Ownership: Lead the full sales cycle from prospecting and lead generation to closing and contract negotiation in co-ordination with your team.
- Integrated Solutions: Collaborate with the creative and strategy teams to craft bespoke, 360-degree marketing solutions for clients.
- High-Value Conversions: Personally lead “Big Ticket” pitches and secure high-intent accounts.
3. Leadership & Team Development
- Department Management: Structure and lead the BD department, setting clear KPIs and performance benchmarks.
- Mentorship: Coach a team of BD executives, to drive sales and meet the business targets consistently.
4. Client Relationship Management (CRM)
- Rapport Building: Act as the face of the agency for prospective clients, establishing trust and deep-rooted professional relationships.
- Key Account Growth: Work closely with the account management team to identify upselling and cross-selling opportunities within existing accounts.
Key Skillset :
- Strong strategic thinking and an “Integrated” mindset, with the ability to navigate both digital and offline strategies.
- Excellent interpersonal and communication skills, with a focus on high-impact storytelling and the ability to deliver non-negotiable presentation standards.
- Proven ability to sell business “solutions” rather than just services, addressing core client problems with a results-driven and analytical approach.
- Extensive active network of CMOs, Brand Managers, and Marketing Heads, with a specific focus and established reputation.
- A proven track record of consistently hitting or exceeding revenue targets within a reputable marketing agency environment.
- Tech-savvy proficiency in CRM tools, LinkedIn Sales Navigator, presentation software including PowerPoint and Canva and spreadsheets ((Excel, Google Sheets).
- Marketing graduate (preferred); additional certifications from Upgrad + MICA or Digital Vidya (CDMM) are a plus.
- Strong ownership-driven approach with the ability to manage multiple leads and projects under pressure while meeting tight deadlines.
- Must be based in or willing to relocate to Gurgaon.
Benefits :
- Availability of WFH twice in a month.
- Flexible work hours.
- Constant up skilling via specifically tailored trainings/workshops.
- Work across industries & sectors (B2B, B2C or D2C)
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