Location: Seshadripuram, Bengaluru
Work mode: In office
Experience: 3+ years in relevant SaaS growth / performance / conversion roles
Reporting to: Founder
About the role
We are hiring a Growth & Conversion Lead to own the systems that turn demand into qualified pipeline.
This role sits at the commercial layer between traffic and revenue. You will drive:
- landing pages
- website conversion
- Google Ads
- retargeting
- lead capture flows
- funnel instrumentation
- experiment design
- revenue-per-visitor improvement
The mandate is simple: convert more of the right intent into pipeline and customers.
What you will own
You will own the full conversion and demand-capture layer across our inbound engine.
That includes:
- website visitor → lead conversion
- lead capture journeys, forms, CTAs, and booking flows
- landing page strategy and optimization
- Google Ads for high-intent demand capture
- retargeting for qualified visitors
- conversion reporting by page, campaign, and source
- experiments across offers, copy, proof, UX, and funnel friction
- close collaboration with SEO, founder-led content, design, development, and sales
Core responsibilities
Website conversion ownership
- Own performance of key commercial pages
- Improve conversion across service, pricing, comparison, and use-case pages
- Identify friction in user journeys and improve the path to conversion
- Work with the design and development team to launch high-converting pages quickly
- Improve CTA structure, form flow, trust signals, and demo / lead journeys
Growth experiments
- Build and run a disciplined experiment roadmap
- Test offers, messaging, proof placement, page structure, lead capture UX, and booking flows
- Prioritize experiments by likely commercial impact
- Report learnings clearly and turn them into repeatable improvements
Google Ads and demand capture
- Own Google Ads for bottom-funnel and high-intent search
- Run and improve campaigns continuously over time
- Build strong keyword → ad → landing page message match
- Use intent data to identify and prioritize high-probability accounts, segments, and audiences
- Run retargeting to move qualified visitors back into the funnel
- Improve cost per SQL and paid efficiency
Intent data and funnel insight
- Work with intent signals, buying signals, and account-level behavior data
- Translate intent data into landing page strategy, targeting, campaign prioritization, and follow-up logic
- Identify which visitors, pages, and campaigns are producing real buying intent
- Improve the company’s ability to capture and convert demand already in market
Measurement and reporting
- Ensure all major conversion points are tracked properly
- Build clear weekly reporting on:
- traffic quality
- conversion rates
- paid performance
- page performance
- funnel leakage
- Work with marketing ops / CRM workflows where needed to keep attribution useful and decision-ready
What success looks like
Success in this role means:
- more of the right visitors become leads
- more leads become SQLs
- Google Ads captures buying intent efficiently
- key landing pages convert materially better
- funnel leaks are visible and fixed quickly
- growth decisions are based on numbers and clear insight
Must-have requirements
- 3+ years of relevant experience in a SaaS company
- Hands-on ownership of Google Ads for an extended period
- Experience working with intent data and turning it into campaign or conversion actions
- Strong experience with landing pages, website conversion, and funnel optimization
- Ability to run structured experiments and interpret results commercially
- Strong analytical ability and comfort with data
- Ability to work closely with designers and developers to ship fast
- Strong written communication and copy judgment for performance-focused pages and ads
- Comfortable working directly with the founder and operating with high ownership
- Based in Bengaluru and willing to work in office in Seshadripuram
Strong pluses
- Experience in B2B SaaS
- Experience in inbound-led or SEO-led growth environments
- Experience improving visitor → lead → SQL conversion, not just top-of-funnel traffic
- Familiarity with CRM and attribution systems such as HubSpot
- Experience with retargeting, CRO tools, and commercial landing pages
- Ability to combine analytical rigor with practical execution speed
What we are looking for
We are looking for someone who:
- thinks commercially
- cares about revenue impact
- can spot leaks quickly
- runs structured experiments
- improves systems, not just campaigns
- enjoys working at speed with high ownership
We value someone who can say:
Here is the leak. Here is the hypothesis. Here is the experiment. Here is the outcome.
KPIs / scorecard
Primary
- Visitor → lead conversion rate
- Lead → SQL conversion rate by source
- Cost per SQL from Google Ads
- Pipeline influenced by landing pages and paid search
- Revenue per visitor
Secondary
- Number of meaningful experiments launched per month
- Landing page speed to launch
- Retargeting performance
- Funnel leakage reduction on key journeys
- Attribution quality on paid and conversion paths
Why join
You will work directly with the founder and own one of the most important growth levers in the company:
turning existing and future demand into revenue more efficiently.
This is a high-ownership role with direct visibility, direct accountability, and direct commercial impact.
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