Content & Social Media Executive

Role Overview

This role sits at the heart of Galeries Lafayette India’s digital presence. You will help shape how the brand shows up on social – from culture-led content and in-store storytelling.

The position will support the development of a refined, culturally relevant social presence by working closely with internal teams and external agencies to plan, create, and execute content across platforms.

The role is best suited for a strong content professional – someone with a sharp creative instinct, a clear understanding of digital culture, and the ability to move seamlessly between ideation and execution.

Key Responsibilities

Content & Social Media

• Support the planning and maintenance of monthly social media calendars, primarily for Instagram
• Contribute to content ideation and grid planning, ensuring consistency in visual language and storytelling
• Research and track emerging trends, formats, and audio, adapting them thoughtfully within a fashion and luxury context
• Collaborate with internal teams to translate brand priorities, in-store moments, and campaigns into content ideas
• Coordinate in-store and brand shoots for social media, including VM moments, launches, campaigns, and events
• Assist in creating social-first content such as Reels, Stories, BTS, and quick-turn formats
• Work closely with agencies, videographers, editors, and freelancers to manage content briefs, timelines, and deliverables
• Ensure content output aligns with brand guidelines, quality standards, and platform requirements
• Support reactive and real-time content opportunities linked to cultural and store-led moments

Candidate Profile

• 3 – 4 years of experience in content, social, or digital content roles, preferably within fashion, lifestyle, or retail
• Strong interest in content ideation and storytelling for digital platforms
• Experience coordinating shoots and managing multiple stakeholders
• Deep interest in digital culture, social platforms, and evolving content formats
• Organized, detail-oriented, and able to balance creative thinking with execution

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