Company Description:
Vriddhe Business Solutions is an Indore-based eCommerce consultancy firm specializing in fostering the growth of small businesses worldwide. With expertise in Account Launch, Cataloging, Management, Advertising (PPC), Brand Protection, and Performance Management, we provide comprehensive online business solutions. Our services span across markets in India, the United States, Singapore, and Europe. Backed by a skilled team and industry best practices, we focus on aligning online and offline strategies to help businesses scale efficiently and effectively.
Role Description:
We are hiring an experienced Amazon PPC Specialist with minimum 2+ years of hands-on experience managing Amazon Seller Central advertising accounts on Amazon Ads Console. This is NOT a general digital marketing role. Only candidates with direct Amazon Ads experience (Sponsored Products, Sponsored Brands, Sponsored Display) should apply.
Qualifications:
- Minimum 2+ years of hands-on experience in Amazon PPC (MANDATORY) – Must have actively managed campaigns via Amazon Seller Central / Amazon Ads Console.
- Strong expertise in Amazon Ad Types – Sponsored Products, Sponsored Brands, and Sponsored Display.
- Proven experience in performance optimization – Ability to manage and improve key metrics like ACOS, TACOS, ROAS, CTR, and CVR.
- Deep understanding of campaign structure & scaling – Auto to manual campaign transition, keyword harvesting, bid optimization, and budget scaling strategies.
- Experience in keyword research & search term analysis – Ability to identify high-converting keywords, negate irrelevant traffic, and continuously optimize search term reports.
- Hands-on experience with bulk operations – Bulk sheets, bid adjustments, placement modifiers, and campaign restructuring at scale.
- Strong analytical mindset – Ability to interpret campaign data, identify trends, and take data-driven decisions to improve performance.
- Experience in product launch & ranking strategies – Understanding of how to scale new listings using PPC and improve organic rankings.
- Working knowledge of competitor analysis – ASIN targeting, category targeting, and competitive positioning strategies.
- Proficiency in Excel / Google Sheets – Comfortable with data analysis, reporting, and performance tracking.
- Ability to manage advertising budgets efficiently – Daily monitoring, budget allocation, and scaling without overspending.
- Strong communication & reporting skills – Ability to present insights, performance reports, and strategy updates clearly.
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