Google Ads And SEO Specialist

About Us:

TutorT Academy is a fast-growing ed-tech company dedicated to providing top-notch up skilling programs for aspiring developers and data scientists. Join our dynamic team as an Operations Associate and help streamline processes in a fast-paced ed-tech environment.

Job Overview

We are looking for a results-driven Google Ads and SEO Specialist who can own organic and paid growth across multiple digital channels. The ideal candidate has hands-on experience working with EdTech or up-skilling startups and understands lead-driven growth models.

Key Responsibilities:

• Plan, create, and manage Google Ads campaigns (Search, Display, and Performance campaigns).
• Monitor campaign performance and optimise ads to improve conversions and ROI.
• Conduct keyword research, competitor analysis, and audience targeting.
• Implement and manage SEO strategies including on-page and off-page optimisation.
• Track and analyse website performance using Google Analytics, Google Search Console, and other tools.
• Work on lead generation campaigns through performance marketing.
• Optimize landing pages to improve conversion rates.
• Prepare campaign performance reports and suggest improvement strategies.

Requirements:

• 1–3 years of hands-on experience in Google Ads and SEO.
• Strong knowledge of Google Ads campaign setup, bidding strategies, and optimisation techniques.
• Understanding of on-page SEO, technical SEO, and link-building strategies.
• Experience with Google Analytics, Search Console, and keyword research tools.
• Ability to analyse campaign performance and make data-driven decisions.
• Good communication and reporting skills.
• Candidates with prior experience in the EdTech industry will be preferred.

Preferred Skills:

Experience in performance marketing and lead generation

campaigns.

What We Offer

• Opportunity to work with a growing EdTech startup
• Ownership of growth and performance metrics
• Collaborative and learning-driven work environment

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