Content Lead (Telugu)

KEY RESPONSIBITILES:

• Manage the sound-scape of the Mirchi Telgu 98.3 station through appropriate creative and marketing interventions to Increase or Maintain the listenership
• Acts as an interface between Programming & sales team, thereby supporting the sales team by providing creative inputs in order to increase the overall ad spends by clients
• Build brand Mirchi Telgu by ideating fresh programming initiatives on air campaigns, programming led on-ground events & new properties to ensure brand differentiation & thus increase brand recall at station level
• Invest time in local RJs to grow & develop them as local celebrities
• Through strong networking, must focus on identifying the best of local talent and ensure to bring the creative minds from the market on board with Mirchi
• Build radio as a category for both listeners & advertisers
• People Management
• Identifying the right talent and investing time in developing them by frequent feedback on their performance
• Monitor, Coach and mentor team members on a regular basis
• Development of Jocks as per guidelines
• Must have an eye to spot the local talent to fill up vacancies locally

TECHNICAL SKILLS & QUALIFICATION REQUIRED:

• Must know to read, write & speak Telugu
• Graduation / Post Graduation (Any specialization) with 8 -12 years of relevant experience
• Experience in digital content conceptualisation
• Strong branding focus
• Must be well-read in variety of areas and must keep up with the latest events in the city / cluster / country

PERSONAL ATTRIBUTES:

• Excellent communication skills
• Good interpersonal skills
• People management

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