Role
Client is a leading global technology services and solutions provider, led by Business and Technology Consulting. They provides business-friendly solutions to help clients succeed and be future-ready, by seamlessly bringing together digital expertise, strong industry specific alliances and the unique ability to leverage deep domain expertise.
We are looking for a strong business marketing profile to own and drive high-impact marketing initiatives across demand generation, account-based marketing, deal intervention and customer advocacy. This role will work very closely with sales and business teams in building targeted demand and nurture programs that deepen engagement, strengthen brand perception and deliver measurable pipeline and account growth.
Roles and Responsibilities:
- Develop and implement a comprehensive marketing strategy aligned with business objectives.
- Drive multi-channel GTM: webinars, events, digital & content.
- Lead the creation and execution of ABM campaigns tailored to target accounts.
- Collaborate with sales teams to identify high-value accounts and create personalized marketing plans.
- Generate content and messaging that resonates with the target audience, including POVs, blogs, case studies, white papers, and other service and industry aligned collaterals.
- Build brand awareness and differentiation among customers, analysts and competitors through innovative and impactful campaigns.
- Work closely with analyst relations team in responding to analyst and advisor benchmark reports.
AsK:
- 10+ years of relevant B2B business marketing experience in IT services, technology or consulting organizations.
- Strong demand generation and GTM ownership
- Hands-on experience in integrated campaign planning and execution including digital campaigns, events, webinars and account focused initiatives.
- Comfortable operating in a lean, high-ownership environment
- Ability to analyze data and translate into actionable strategies.
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