Company Description
At Nukleus, our mission is to provide advanced electrical safety solutions that are not only reliable and compliant but also designed to safeguard people, assets, and industries, all while boosting productivity in rugged environments. Nukleus operates across various regions including India, the United States, and Canadas by providing compliant electrical safety solutions tailored for industrial and critical infrastructure applications.
Role Description
We are seeking a high-impact Product Marketing Manager with a strong foundation in hardware and industrial products marketing. This role is responsible for driving end-to-end product positioning, branding, digital presence, and go-to-market strategies for B2B customers across electrical, electronics, and industrial segments. The ideal candidate combines technical understanding with marketing excellence, and has hands-on experience in content, SEO, digital channels, and market intelligence.
Qualifications & Preferred Experience
Bachelor’s degree in engineering (Electrical / Electronics / Mechanical preferred), MBA in Marketing (mandatory). Experience in Electrical, EV, Energy, or industrial Hardware Products. Startup or fast paced environment experience. Exposure to International markets (US/EU) is a plus. Experience with Canva, Notion, social media ad campaigns, website updates, and SEO are highly preferred.
Key Responsibilities
Product Positioning & Go-to-Market
- Develop and execute product positioning, messaging, and value propositions
- Lead go-to-market strategies for product launches
- Translate technical features into business benefits
Website & Content Management
- Manage website structure, content, and UX
- Create product pages, blogs, case studies, whitepapers, datasheets
SEO & Digital Marketing
- Drive SEO strategy (on-page, off-page, technical)
- Manage keyword strategy and analytics tools
Branding & Corporate Communications
- Maintain brand consistency
- Create company profiles, decks, press releases
Market Research & Competitive Intelligence
- Conduct market and competitor analysis
Social media & Digital Presence
- Manage LinkedIn, YouTube, and content strategy
Sales & Collaboration
- Support sales with enablement materials and insights
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