We’re Hiring : Senior Paid Media Manager
Location: Noida (In-office)
About The Cinnamon Kitchen (TCK)
At The Cinnamon Kitchen, we are redefining snacking with plant-based, organic, and gluten-free foods—from spreads and cookies to cakes and breads. Every product is thoughtfully crafted without preservatives, enriched with nutrients, and designed to support healthier everyday choices.
We operate across D2C, quick commerce, and marketplaces, combining clean-label products with a strong focus on brand, performance, and long-term customer value.
Key Responsibilities
Paid Media Ownership
- Own end-to-end paid performance across:
- Meta Ads (primary channel)
- Google Ads (secondary channel)
- Manage campaign setup, optimisation, and scaling
- Own budget pacing and allocation decisions
Performance Decision-Making
- Balance growth and efficiency based on business context
- Decide when to scale spend, pull back, or reallocate budgets
- Evaluate performance beyond ROAS, including:
- CAC
- Contribution margin
- LTV
Creative and Media Collaboration
- Work closely with the Performance Creative Strategist
- Align on creative testing roadmaps, scaling logic, and fatigue management
- Treat creative as a core performance lever, not an afterthought
Reporting and Attribution Understanding
- Maintain accurate, transparent, and decision-oriented reporting
- Understand attribution overlap across Meta, Google, and retention channels
- Communicate performance drivers, risks, and trade-offs clearly to leadership
Retention and Audience Insights
- Analyse repeat purchase behaviour, audience quality, and cohort performance
- Identify funnel drop-offs and efficiency gaps
- Support lifecycle and retention strategy through data-backed insights
Ideal Candidate Profile
Industry Experience (Strong Preference)
- D2C brands
- Consumer, food, FMCG or Wellness
- Experience managing significant monthly ad spends
Background and Skills
- 5–8 years of hands-on performance marketing experience
- Strong Meta Ads expertise (non-negotiable)
- Working knowledge of Google Ads
- Experience in fast-paced, scale-up environments
- Comfortable operating without agency buffers
You Are Someone Who
- Remains calm under pressure and during performance volatility
- Can explain why performance changed, not just what changed
- Understands creative as a growth lever
- Is comfortable owning outcomes and accountability
- Thinks in terms of business impact, not just platform metrics
Why Join The Cinnamon Kitchen
- High-ownership, high-impact role
- Direct influence on growth and profitability
- Opportunity to build and scale in-house paid media systems
- Work closely with leadership and cross-functional teams
- Be part of a fast-growing consumer brand
To Apply
Send your resume to
Subject line: Senior Paid Media Manager – Your Name
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