Senior Marketing Manager from K-12 SCHOOL

Company: Client of Talent Leads HR Solutions Pvt Ltd
Apply on Partner’s Website
Location: Worli
Job Description:

Key Responsibilities:

  • Build and strengthen a premium, aspirational brand identity aligned with global education standards
  • Own brand storytelling, messaging, and consistency across all touchpoints
  • Drive high-quality leads and enrolments through targeted ATL, BTL, and digital campaigns
  • Develop city-wise and micro-market strategies for premium catchments
  • Lead paid media, digital funnels, website optimization, and analytics
  • Track and improve CPL, CAC, lead quality, and conversion ratios
  • Responsible for driving and owning the Admission targets for the Brands
  • Partner with admissions teams to align marketing and selling narratives
  • Create premium sales tools, pitch decks, and parent engagement assets
  • Enhance the end-to-end parent journey from enquiry to admission
  • Build alliances with premium communities, corporates, and relevant brands
  • Drive curated events, open houses, and brand-led experiences Monitor and report on campaign performance, providing actionable insights for continuous improvement
  • Lead internal tears and external agencies with clear KPIS and budgets

Posted: March 29th, 2026