Performance Marketing Specialist

Tiger Advertising is looking for an experienced Performance Marketing Specialist to plan, execute, and optimize paid digital campaigns across Meta, Google Ads, YouTube, LinkedIn, and X.

Key Responsibilities:

• Manage and optimize paid campaigns for leads, traffic, engagement, and conversions
• Analyze and improve performance using key metrics such as CPC, CPA, CTR, CPM, and ROAS
• Execute audience targeting, retargeting, and A/B testing strategies
• Coordinate with design and content teams to deliver performance-driven creatives
• Track campaigns, manage pixels, and prepare performance reports
• Experience with analytics and tracking tools like GA, Meta Pixel and GTM
• Share insights and recommendations to improve campaign outcomes

Requirements:

• 2–3 years of hands-on experience in performance marketing or paid campaigns
• Strong working knowledge of Meta Ads Manager and Google Ads
• Data-driven mindset with good communication skills

Please note: This is a full-time, onsite role based in Vadodara, Gujarat.

…