Company Description
CNN Foods is an innovative beverage brand that delivers bold, playful, and conversation-worthy drinks inspired by Indian flavors. From the fizzy Phirki Zero to the chunky and snackable Papa Nata, our products bring unique flavors and textures to life. We focus on creating beverages that spark curiosity and joy, blending tradition with innovation for the next generation. With a mission to bring excitement to every sip, CNN Foods is rapidly expanding across modern trade outlets, kirana stores, and beyond. #DrinkWithTexture is more than a tagline for us—it's a promise of flavorful experiences.
Role Description
This is a full-time, on-site role for a Modern Trade Manager based in New Delhi. Responsibilities include managing relationships with modern trade key accounts, implementing sales strategies, and ensuring the execution of marketing initiatives. You will oversee account performance, negotiate trade terms, analyze sales data, and identify opportunities for growth. Additionally, you will collaborate with cross-functional teams to drive brand visibility in modern trade outlets and expand market share.
Qualifications
- Sales and business acumen, with expertise in account management and trade marketing
- Experience in data analysis, market trend assessment, and developing actionable sales strategies
- Strong communication, negotiation, and relationship-building skills
- Prior experience in FMCG, beverages, or a related industry is preferred
- Proficiency in tools such as MS Office and CRM platforms
- Proactive mindset, problem-solving ability, and a results-driven approach
- Bachelor's degree in Marketing, Business Administration, or a relevant field
- Familiarity with the modern trade landscape and market dynamics in India
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