PPC Executive

Job Position: SEO Specialist

CTC Range: 3 LPA – 4.8 LPA

Purpose of the Job:

To enhance online visibility through strategic SEO efforts, driving organic traffic, lead generation, and sales growth.

Key Responsibilities:

• SEO Audits & Research: Conduct in-depth technical site audits, keyword research, and competitor analysis to optimize SEO strategy.
• Performance Tracking: Use tools like Google Analytics and Google Search Console to monitor keyword rankings, conversions, and traffic; create monthly reports.
• Google My Business (GMB): Optimize and manage GMB listings to improve local search rankings and client visibility.
• On-Page Optimization: Optimize key elements such as meta-tags, headers, alt tags, and schemas to boost website rankings.
• Link Building & Off-Page SEO: Generate high-quality backlinks, manage link disavowals, and collaborate with industry bloggers for guest posting.
• Client Lead Management: Track and analyze lead quality, client feedback, and engagement metrics to refine strategies.
• Team Collaboration: Work closely with cross-functional teams to ensure alignment and stay current on SEO trends.

Desired Profile:

• Experience: 1.5-3 years in SEO, with proven results in improving keyword rankings and traffic.
• Skills: Proficient in technical SEO, keyword research, on-page optimization, local SEO, and backlinking strategies.
• Tools: Hands-on experience with SEO tools such as Google Analytics, SEMrush, Ahrefs, and HubSpot.

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