Job Title: Performance Marketing Associate (PPC)
Job Type: Full Time
Experience: 1-3 Years
Location: Gurgaon, Sector 20
Salary: As per market standard
Job Brief
We are seeking a skilled and results-driven PPC Specialist to oversee our organization’s paid advertising campaigns across diverse digital platforms. The ideal candidate will have expertise in creating, implementing, and optimizing PPC strategies to maximize traffic and conversions while ensuring an excellent return on investment (ROI). A solid understanding of PPC advertising, keyword research, and audience targeting is essential to excel in this role.
Responsibilities
– Design and execute effective paid search strategies across platforms like Google Ads, Bing Ads, and social media channels.– Conduct thorough keyword research and audience targeting to develop optimized campaigns.– Manage and monitor ad accounts, budgets, and bids to maximize ROI.– Track key performance indicators (KPIs) to analyze campaign performance and provide actionable insights.– Create clear and concise ad copy to engage target audiences.– Collaborate with marketing team members to ensure campaign alignment with broader marketing strategies.– Produce detailed reports and dashboards for management review.– Stay informed about the latest PPC and SEM trends, incorporating best practices into campaigns.– Identify and address issues like click fraud and inefficiencies to enhance campaign effectiveness.
Requirements
– Proven experience as a PPC Specialist or Digital Marketing Professional.– In-depth knowledge of PPC advertising principles and familiarity with platforms such as Google Ads, Bing Ads, Facebook Ads, etc.– Strong analytical skills with experience in data analysis, reporting, and using tools like Google Analytics, Tableau, or WebTrends.– Familiarity with SEO concepts and digital marketing strategies.– Excellent communication and teamwork skills.– Proficiency in MS Office (particularly Excel); understanding of HTML and XML is a plus.– Certifications in Google Ads or Bing Ads are highly preferred.– Bachelor’s degree in Marketing, Advertising, or a related field is desirable
We are seeking an experienced PPC Specialist who is passionate about driving results through unique and innovative campaigns. If you have a thirst for knowledge and enjoy working in a fast-paced environment, we encourage you to apply….